


In a bid to strengthen ties with the Sri Lankan business community in Switzerland and harness their expertise for the nation's development, the Permanent Mission of Sri Lanka to the WTO has initiated revitalization of the Swiss-Sri Lanka Business Council.
Permanent Representative to the World Trade Organization (WTO), Ambassador R.G.S. Wijesekara convened a fruitful meeting on 21 June 2024 in Zurich with a group of dedicated Sri Lankans which also included members of the Swiss business community keen on exploring opportunities in Sri Lanka.
The Permanent Missions of Sri Lanka to the UN and WTO in Geneva, in collaboration with Sri Lanka Tourism Promotion Bureau, organized Sri Lanka’s participation at the Swiss International Holiday Exhibition for the second consecutive year, successfully from 1st to 3rd November 2019.
The Sri Lanka Pavilion at the Swiss International Holiday Exhibition was inaugurated on 1st November 2019 in the presence of Ambassador (Mrs) Gothami Silva, the Permanent Representative of Sri Lanka to the World Trade Organization in Geneva, Mr. Marco Peon, the Chief Organizer of the Exhibition and other dignitaries.
The Swiss International Holiday Exhibition, also known as IVIAGGIATORI, is the prestigious tourism event in the Italian-speaking part of Switzerland, which belongs to the network of the most important European tourism fairs. Leading to a perfect trip around the world, through places, peoples and cultures, IVIAGGIATORI is recognised as an ideal event for travellers and people working in the tourism industry. Every year, it showcases the most fascinating destinations and the best facilities in five continents, including services provided by international tour operators and different packages of tourism.
Sri Lanka Pavilion was a major highlight at this year’s Exhibition. Under the patronage of Sri Lanka Tourism Promotion Bureau, eight (08) companies from tourism industry took part this year. Sri Lankan traditional cultural performances and Ceylon Tea serving counter attracted more visitors to the Sri Lanka Pavilion. Through the bilateral meetings the industry representatives had with the visitors, a significant number of successful client contacts had been secured. IVIAGGIATORI being a consumer tourism fair, the industry representatives were highly impressed with the number of direct contacts they could build up during the Exhibition and encouraged to have Sri Lanka’s continuous participation at this Exhibition.
With more than 200 stands representing over 30 countries, institutional seminars and thematic events, the 2019 edition of the Swiss International Holiday Exhibition attracted diverse categories of visitors, including families, young couples, singles, students, pensioners, etc. both from Switzerland, as well as from neighbouring Italian regions.